ART FOR ADS
Arielle is a multidisciplinary designer with an affection for craft. Freelance prop stylist & art department fabricator specializing in the fusion of technology and craft traditions. Utilizing vector based designs as a launching point, Arielle embraces the advancements of technology and their contributions to the handmade process with laser cutters & paper plotters for exact interpretations of brand identity.
Custom props for print, video, animation & visual displays in New York City.
For fabrication and styling inquiries please email email@example.com
Ongoing Positions : : : : :
Hornet Inc. Brooklyn NY, Freelance Fabricator/ Under the expert guidance of director Peter Sluszka, I interpret design boards into 3d paper crafted environments for stop motion animation. Utilizing 3d modeling, unwrapping/patterning, and paper plotter technology, bespoke props are created with efficiency and brand accuracy. Responsible for production timeline, color and design approval, outsourcing & assigning tasks to assistants.
Apostrophe Reps, New York NY, Prop Styling 1st Assistant/ Working closely with stylists, Ariana Salvato & Betim Balaman, in sourcing, client correspondence, custom artwork & on set styling. Stills in print, web, social, as well as conceptual and stop motion with renowned photographers for luxury brands. Sourcing props encompasses the wide scope of NYC’s hidden treasures including exotic florals, fabrics, prop houses, print shops, model makers and rare materials. Styling includes soft goods/accessories, food & liquids/foam.
Ralph Lauren, Greenwich CT, Freelance Creative/ Execute interior changeovers and installations for store including construction of interior/window sets, onsite prop handling and replacement, product presentation for mannequin and product display.
Makerie Studio, First Assistant/ Working directly under Julie Wilkinson & assisting in the production and execution of paper based set design for print, video, and retail displays.
Rye Workshop, Stylist/ Responsibilities include sourcing photographers, venues, concepts, and decor for events and weddings. Window display production and installation. Craft and design production for events & day-of-event styling.
Ad Experience : : : :
Buck Design Moto Mods Commercial. Head of Fabrication
Charlex Cinnamon Toast Crunch Ad. Miniature Set Fabricator
Hornet Amazon Prime Day Campaign. Fabricator, Paper Plotting Specialist & Logo Handler. Lead fabricator for Social Media Assets.
Philosophy Web & Ad Stills. Prop Styling 1st Assistant c/o Ariana Salvato
Clinique Web & Ad Stills. Prop Styling 1st Assistant c/o Ariana Salvato
Neutrogena Web & Ad Stills. Prop Fabricator c/o Ariana Salvato Erno Laszlo Web & Print Stills. Prop Styling 1st Assistant c/o Betim Balaman
David Yurman Web & Print Stills. Prop Styling 1st Assistant c/o Betim Balaman
Men’s Health Conceptual Stills. Prop Styling 1st Assistant c/o Ariana Salvato
Bloomingdales Catalog, Food Styling Assistant c/o Frances Boswell
Cosmopolitan Beauty Editorial, Prop Styling c/o Ariana Salvato
Aldo Portrait Shoot & Video, Prop Styling c/o Ariana Salvato
Victoria’s Secret Fashion Show, Wing Production c/o Makerie Studio
Hallmark Kitten Bowl Commercial, Prop Styling c/o Tubbs
Tiffany & Co Holiday Catalog, Set Design Assistant c/o Makerie Studio
BOSE NFL Campaign, Art Department Point Person c/o Tamarama Studios
T Galleria Commercial, Production Design Assistant. c/o Makerie Studio
Schön! Magazine Editorial, Set Design Assistant c/o Makerie Studio
SK-II Print Ad, Production Design Assistant c/o Makerie Studio
Money Magazine Editorial, Production Design Assistant c/o Makerie Studio
Etsy Holiday Preview Event, Stylist. c/o Rye Workshop
Martha Stewart DIY Valentine Post, Concept & Production. c/o For the Makers
Motorola Solutions’ Enterprise Business & Zebra Technologies “Kaleidoscope” animated display. Designer. NRF BIG Show, Javits’
Etsy Holiday Preview Event, Decor Fabrication & Styling c/o Glitter + Rye 2014
Design Sponge Marbled Coasters DIY, Production & Styling. c/o For the Makers 2014
Domino Magazine Painted Votives DIY, Production & Styling. c/o For the Makers 2014
Modern Love Custom Logo Sign, Fabrication 2013
Luren Jenison URBN Holiday Party Display, Installation & Styling 2012
Philadelphia Zoo/ Maxwell Sørensen Animation Fabricator for KidzooU 2012
Anthropologie Designer Meeting / Visual Display Assistant to Luren Jenison 2012
Lovin’ Oven Seasonal Decor & Visuals. Design Director 2012
Maxwell Sørensen Animated Pree Music Video, Illustration 2011
Programs & Skills : : : :
+ Adobe Creative Suite CC
+Graphic Design, page layout, formatting
+ Vector Based Plotting/Cutting (for paper, vinyl, acrylic, & wood)
+ Prop Styling, Table Top, Stills & Stop Motion Set Building
+ SketchUp Rendering & Drafting
+ Large Scale Graphics (design and file formatting)
+Event & Display Styling
+ Mannequin Etiquette (styling & striking)
+ Display Lighting
+ Prop/ Material Sourcing in NYC
+ Skilled in paper construction, sewing, printmaking, ceramic sculpting, and miniature building techniques with styrene, foam core, and wood.
+ Active user of Google Drive, WordPress, Dropbox, Instagram, Pinterest, Tumblr, and other social media
+ Mac expert, PC competent
+ Basic welding saudering & metal casting
+ Working knowledge in Vectorworks
Education : : : :
2015. Fashion Institute of Technology. Visual Presentation Exhibition Design
2013. University of the Arts. Adobe Creative Suite / Continuing Education
2010. Yandara Institute. 200 hr Yoga Teacher Training
2008. Penland School of Craft. Ceramic Installation with Kristine Michael
2004-2008. University of North Carolina in Asheville. Studio Art, Ceramics, Sculpture
Arielle recently completed the Visual Presentation and Exhibit Design program at the Fashion Institute of Technology in New York City. In addition to her studies, she worked as a creative contributor with For The Makers where she worked closely with, photographer, Emily Alexander. During this time Arielle was given free reign to conceptualize photographic stills, source materials and props, & create comprehensive and stunning DIY tutorials that raise the aesthetic bar for Pinterest standards. In addition to creating beautiful images for the web, Arielle also experimented with a diverse array of materials and processes ranging from shibori to cast plaster.
In the recent past, Arielle’s projects range from ceramic sculptures based on sacred geometric forms to environmental installations dedicated to ecological issues. In 2009 Arielle devoted her efforts to curate community art shows where she curated and hung a series of exhibits for a DIY gallery and art space. Arielle is a graduate of the University of North Carolina in Asheville where she concentrated in wood-fired ceramics and installation sculpture.